Excellent article from Business 2.0 on "How Ikea Designs Its Sexy Price Tags" [via girlhacker].

It's an in-depth look behind the scenes at Ikea. I'll never forget my first visit to an Ikea store-- I had skeptics with me-- but by the time we made it to the second level of the store, we were all in love. "Everything's so cheap!" was our rallying cry and "We must return with a U-Haul!" Clearly we aren't alone.